Strategy
Program plans, account prioritization, and mapping docs
4 items
Copy
Personalized messaging, ad copy, and persona frameworks
4 items
Ad Copy
Top 10 accounts — company personalization
LinkedIn ad copy personalized by company for the top 10 target accounts.
Ad Copy
Remaining strategic accounts — persona personalization
Messaging tailored by persona across the remaining strategic account list.
Framework
Tier messaging matrix
Tiered messaging framework for ABM outreach by account tier.
Persona
Persona pain point slides
Pain points mapped by persona across target accounts.
Creative
Landing pages and video creative assets
3 items
Accounts
FY27-Q2 ABM strategic account list